How do you market a mobile phone?

What is the most effective way of marketing a brand new mobile phone on a budget of 拢1.2 million. (marketing student)How do you market a mobile phone?You need to put yourself in the head of several groups of potential customers.



(a) There are the people who already have one, but want one better, who might want the features that are on yours but not on the competition. Where would those people go to find out about yours? Perhaps there are consumer electronic magazines, in print or on-line, that feature articles and reviews on mobile phones. You want paid advertising there, and you want to offer free samples of your phone to the people who do the articles there.



(b) There are the people who are considering getting their first, who never had one before. How do you reach that audience. Well same as above, but also make sure you have penetration into the places people would go to open a relevant account. You need to learn the channels through which the stuff is marketed, and offer inducements for the supply chain to carry your brand.



(c) There are people who have not yet considered getting their first mobile phone ... if you can figure out how to reach them, and get them to try yours, then you can make a mint. How to get to them? Well maybe consider all the free phone books that go out to an entire community. Perhaps an advertisement there, that gives a link to a web site where people to go to get info about your product %26amp; maybe some other inducement.How do you market a mobile phone?BE PART OF REAL ESTATE HISTORY!

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